Healthy drink brand campaign done in collaboration with Carley Smith, Messaye Haile, and Eli Jacobs.
Our objective was to research, create, and present a brand concept for a healthy beverage that could compete in its market. The aesthetic and name had to be unique and distinctive and emphasize health, wellness and freshness.
Inspired by other beverages like Kombucha, VIS uses a similar method to shrubs and makes drinks via fermentation of a fruit and spice. However, most shrub drinks come as mixers so the consumer has to mix it themselves. And Kombucha is a fermented tea with traces of alcohol in it, so pregnant women and children cannot drink them. VIS is premixed with sparkling water to provide a refreshing